Kev helps you set a clear direction for your business by building methodical goals that capture both your personal ambitions and your business vision. Unlike most founders who create a plan and leave it to gather dust, Kev helps you craft a living business plan — one that evolves alongside your startup. Together, you'll stress-test your assumptions early through hyper-validation, ensuring your business plan isn’t just a static document but a dynamic blueprint for real-world startup success.

Most founders go to market loaded with assumptions and guesswork. Kev helps you cut through the noise by defining your strategy, sharpening your positioning, and identifying your Maximum Valuable Segment — the easiest-to-reach, highest-value customers. Using proven customer validation techniques, real-world interactions, and the latest advances in artificial intelligence, Kev ensures you go to market fast, focused, and equipped to turn validation into paying customers.

With an extended major in marketing and a reputation as a formidable brand builder, Kev is well-known across the Aussie startup scene for creating attention-grabbing brands. From your logo to your first ad campaign, Kev teaches you how to build a brand that resonates, test distribution channels, and validate real demand. Kev also equips you with the tools and frameworks to master basic hypothesis-driven growth hacking — so you scale with data, not guesswork. The goal? To spark early attention from your ideal customers and turn that first flame into a full-fledged marketing fire.