5 minutes
Frameworks

How to Set Goals Like an Operator (Not a Dreamer)

Most founders don’t fail from lack of ambition – they fail from lack of structure. This playbook walks you through a simple system to close out the year, set meaningful goals, and turn time into measurable progress.
Kevin Jochelson
Founder @ Opsize

How to Set Goals Like an Operator (Not a Dreamer)

Why Most Goal Setting Fails

We all get the same 24 hours.

Yet some founders ship faster, scale sooner, and seem to compress years into months.

It’s not talent.


It’s not hustle.

It’s structure.

Most people set goals emotionally. Operators set goals systematically.

This playbook shows you how to close the year properly, design your next year intentionally, and turn time into measurable progress.

Step 1 – Close the Year First

Before planning the next chapter, finish the last one.

Without closure, every year feels like an endless marathon with no finish line. That’s draining and unmotivating.

Create a clean break.

Do a simple retrospective

Ask yourself:

  • What were my goals this year?
  • What did I actually achieve?
  • What worked?
  • What didn’t?
  • What distracted me?

Lighten your environment

Clear space = clear thinking.

  • Archive your inbox
  • Clean your desktop
  • Declutter your workspace
  • Remove anything you don’t use
  • Write thank-you notes to people who helped you

Goal: Get light. Reset mentally.

Step 2 – Design Your Dream Year

Now zoom out.

Imagine it’s 12 months from today and you’re proud of what you achieved.

What happened?

Write freely. Don’t filter. Don’t worry about resources yet.

This is vision, not logistics.

If doubt shows up, ignore it. Plan big first. Constraints come later.

Step 3 – Cover All Areas of Life

Most founders only set business goals.

That’s how you burn out.

Use the 6 Building Blocks of Life™️:

  • Brain – learning and growth
  • Body – health and fitness
  • Business – revenue and traction
  • Bank – finances and wealth
  • Bonds – relationships
  • Break – rest and recovery

Set at least one meaningful goal in each.

Balanced founders outperform burnt-out ones.

Step 4 – Turn Goals Into Systems

Dreams don’t compound. Systems do.

Convert each goal into something measurable.

Use SMART goals

Use SMART goals

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

Every goal needs a date.

Not “someday”. A real deadline.

If it’s not on your calendar, it’s not a priority.

Break big goals into milestones

Think:

  • Yearly objective
  • Quarterly targets
  • Weekly actions

If it’s not on your calendar, it’s not real.

Big burgers first. Small fries later.

Step 5 – Schedule the Big Burgers First

Founders fill their days with small fries:

Emails. Admin. Meetings. Busywork.

Then wonder why nothing big moves.

Do the opposite.

Schedule your biggest priorities first.

Preload your calendar

Block time for:

  • Key launches
  • Major milestones
  • Travel and breaks
  • Deep work days
  • Important relationships

Then fit everything else around that.

Big burgers first. Small fries later.

Step 6 – Build Accountability

Goals without accountability are just wishes.

Stack the odds in your favour.

Try:

  • Monthly reviews
  • Public commitments
  • An accountability partner
  • A coach
  • The “Law of 100” (daily action for 100 days straight)

Consistency beats intensity.

The Operator Mindset

Most people obsess over tools.

Notion. Trello. Spreadsheets.

Tools don’t matter.

Intentional thinking does.

Clarity → Focus → Execution.

Use your time well and the rest compounds: knowledge, capital, opportunity.

That’s how operators win.

Final Thought

Goal setting isn’t motivational.

It’s operational.

Design your year. Schedule what matters. Review regularly.

Goals don’t change businesses. Time allocation does.

Do that consistently and you’ll outperform founders who simply “work harder”.

Be intentional.

Let your year plan be your recipe.

Then go cook.

Kevin Jochelson
Founder @ Opsize

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